Job Overview: Atlanta magazine is seeking an enthusiastic person with a “digital-first” mindset to help maintain our website. Since 1961, Atlanta magazine has been the authority on the city, informing readers on the latest and greatest restaurants, newsmakers, artists, and ideas though thoughtful longform journalism, essays, comprehensive guides, and engaging service packages. Our website, atlantamagazine.com, operates under the same mantra—instead of chasing breaking news, we provide the side of the story that other organizations may have overlooked. Our voice is authoritative yet fun, with equal mixes of commentary, news, criticism, and service pieces. You will work closely with the Digital Editor to grow our website traffic and ensure that our website always looks its best. Your primary responsibilities will include re-adapting our print content for the website and running the magazine’s editorial social media accounts. This means you will be working with content focused on many different topics—news, fashion, food, health, travel, and home and garden, among others. The right candidate will be extremely versatile and able to find the hook in any type of content, even if they are completely unfamiliar the subject. Visuals are just as important as words, so you understand the power of a well-composed photo and can choose compelling lead images. You can also think outside the box when it comes to content—will a story that ran as a chart in print work in the same format online? Should we add a YouTube embed to the story? Is this feature package readable as a single article or do we need to divvy it out into several different articles? This is a fast-paced job that requires a flexible and easy-going candidate. You will be need to be well-organized and able to quickly problem-solve, as you’ll be constantly faced with a variety of new challenges. (If you’ve ever worked with Facebook’s algorithm for business pages, you know what we’re talking about.) You will also need to think often about the future. What new trends can we adopt? What should we stay away from? This job is for you if you are truly passionate about quality digital storytelling. You understand how important a story’s layout and flow is to its readability, and you know that a good headline is not only something the reader will click on, but is also accurate and tells a story. (We are not ones for clickbait.) You love social media and keep a close eye daily on what people are buzzing about, quickly learning how you can use our content to grab their attention without pandering. You always hit your deadlines. Even if you are new to Atlanta, you care about this city, and will quickly become an expert in it.
Job responsibilities include, but are not limited to:
- Re-adapting content from the monthly print magazine and Atlanta Magazine’s HOME for the website, rewriting headlines for SEO optimization and uploading to our WordPress-based CMS
- Maintaining the magazine’s editorial social media accounts (Facebook, Twitter, any other platforms we may choose to adopt in the future)
- Create and send weekly editorial newsletters in SailThru
- Contribute new and thoughtful ideas at various weekly and monthly editorial and digital meetings, and serve as a consistent voice for digital ideas
- Write and produce content for the website under the advisement of Digital Editor
- Assist the Digital Editor in overseeing any digital interns
Desired Skills & Experience:
Successful candidates will possess the following skills/abilities:
You must be a strong writer and able to produce quick, pithy social media blurbs and eye-catching article headlines that also meet SEO requirements. Creativity is a must, as you will be promoting a wide of variety of articles, from the city’s best barbecue to a new style of hot water heater. Digital news is an ever-changing field in terms of algorithms, trends, and standards, so you must be able to easily and quickly adapt to change.
- Proficiency in using Twitter, Facebook, and Instagram for news is required
- Proficiency in WordPress and Adobe Creative Suite (particularly InDesign, InCopy, and Photoshop) is strongly preferred.
- Familiarity with SailThru, Google Analytics, social scheduling tools (Hootsuite, Buffer), and basic html/css is a plus
- Bachelors degree in journalism, communications, English, or related field
- 2+ years experience in a magazine, newspaper, or other news-gathering environment