The Director of Digital Media is a senior-level position that will lead the strategic development of web, mobile, social, and emerging media platforms in generating revenue and creating content as well as have a hands on role in the execution of strategies and direct the staff responsible for those activities.
II. Essential Job Functions
40% Create, communicate, and implement a strategic roadmap for innovative, user-focused digital media experiences across multiple platforms for a 24/7/365 news-driven operation. Develop strategic and tactical plans to optimize digital assets, identify sales and promotional opportunities. Develop and implement social media initiatives and manage a large, multiple-asset social media presence.
20% Serve as a key resource on emerging media concepts and best practices; including the creation and delivery of training workshops and presentations to internal teams and senior leadership. Develop content initiatives that attract new audiences and help drive sales efforts. Pursue, negotiate, and cultivate partnerships with technology and media companies, organizations, and vendors
20% Foster communication and create effective news and content initiatives across all platforms. Work with Director of Sales to develop an integrated sales strategy for all digital platforms. Create and generate weekly, monthly and quarterly reports as needed.
20% Be active in sales and sales calls as needed. Help formulate packages for our content products, push and refine our mobile apps and develop new ones as needed. Help station reach our digital budget goals. Grow to meet or exceed page view goals, unique users goals, Facebook likes etc. Work with Marketing to refine our social media approach.
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education: Minimum (5) five years of digital media management experience in varying industries strongly preferred.
Experience: Superior knowledge and experience in website usability, audience acquisition, SEO/SEM, web analytics, social media concepts, and mobile content delivery.
Demonstrated experience in successfully motivating and directing cross-functional teams in a dynamic, fast-paced environment.
Project management of multiple, deadline-driven projects simultaneously.
Specific Knowledge, Skills and Abilities:
Working knowledge of the broadcast industry, including news, marketing, operations, promotion, production
Experienced and well-versed in AP Style Guidelines and editorial concepts.
Solid background in digital media sales and marketing Ability to execute with minimal direction.
Ability to execute projects with small teams or as a one-person team. Aptitude for creative and strategic thinking, with strong analytical and problem solving skills. Strong written and verbal communication skills. Management experience also preferred