Rainmaker Sr Digital Content Strategist in Atlanta, GA

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Rainmaker is looking for a Sr. Digital Content Strategist. This position falls within Rainmaker’s Demand Generation department and will report into our EVP of Demand Generation.
 
Responsibilities include: 

  • Create and plan long and short term digital marketing strategies, campaigns, and marketing automation tactics for gathering and nurturing leads
  • Develop and maintain Rainmaker’s messaging, voice, and brand across sales, marketing, product, and customer channels
  • Copy write and oversee execution of copywriting for sales and marketing content (e.g., web pages, social posts, blog posts, videos, emails, presentations, eBooks, etc.)
  • Curate content for Rainmaker’s social media channels as well as monthly newsletters
  • Optimize website for SEO / SEM, messaging and tone, and UX (using web governance tools & Google analytics)
  • Identify trends and competitor insights, and optimize spend and performance
  • Plan and execute all paid advertising campaigns
  • Collaborate with internal resources and manage external vendors and contractors to execute marketing strategies

 
Desired Skills and Experience
 
The ideal candidate:

  • Has a proven track record for writing high quality long-form content (blogs, white papers, presentations, etc.) with extensive B2B experience
  • Maintains high editorial standards and attention to detail
  • Has significant experience in digital media – assigning, editing, producing, and writing business content for the web and for traditional media, creating compelling messages for high-level decision makers
  • Has a deep understanding of how to attract and engage a digital audience across all digital channels including: LinkedIn, Twitter, Facebook, Google+, etc.
  • Actively participates in a wide variety of digital marketing activities such as blogging, community development, etc.
  • Is highly proficient in web analytics (e.g. Google analytics) as well as content management/marketing automation platforms (e.g. HubSpot)
  • Has strong management (people and projects), problem solving, analytical, quantitative communication and organizational skills, comfortable in an all-hands-on-deck environment
  • Has excellent English oral, written, presentation communication skills

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